This 302-page, twenty-one-chapter volume answers all the questions artists may have about the business side of their careers. It guides artists to create both long- and short-term marketing plans to establish themselves as independent businesspeople. It educates artists to gain a competitive edge in the marketplace, honing their business skills and knowledge of their legal rights.

Artists will learn about: overcoming roadblocks, the secrets of successful artists, alternative avenues for selling art, building name recognition, sales and publicity tactics, pricing artwork, planning an exhibition, creating a portfolio, photographing artwork, the proper way to contact a gallery, succeeding without a rep, promotion, maximizing value, and much more.

Constance Smith began her career representing artists in California and has been assisting artists nationwide for over twenty years.

Details: 8" x 10" | Paperback | 302 pages | Publisher: ArtNetwork | ISBN 978-0940899-49-0 | 2007